I will definitely be buying this again

Brilliant product does what it says on the box I love it 🥰 makes your confidence zoom seeing your teeth getting whiter and tastes fabulous too I will definitely be purchasing this on a regular basis

Karen Pickering

This product is excellent. Originally I bought it as it was on offer, but I will not be changing back to my regular brand. Great test and great results - even my dentist has commented!

Best toothpaste ever

This toothpaste is the only toothpaste my family uses, it leaves your mouth fresh and doesn't dry out your mouth, it can be used more than twice a day, and it get rid of any smell.

Best whitening toothpaste!

I have been using this toothpaste for over 5 years now and let's just say I have not used any whitening strips in the last 5 years! Every time someone compliments about how white my teeth are, I tell them it's because of this toothpaste! You can find it on sale all the time and it does not cause sensitivity for your teeth which I love! It keeps my teeth consistently white despite the fact that I drink coffee every day.

Love the bright white this tooth paste produces. I have tried others and the whiteness does not compare to results of Colgate platinum. I recommend this to everyone. All my kids and friends now use it. It tastes good and is priced well

This is by far the best toothpaste for whitening I noticed a difference in 3 days I continue to use this regularly for the past several months and even my dentist has commented on how white my teeth are for a heavy coffee drinker

#Colgate #White #Platinum - this is mine and my family's favorite brand of #whitening tooth paste it really does work making your smile much #whiter, #brighter, #cleaner and it leaves your mouth smelling and feeling much cleaner than any other kind we have tried. In fact when I run out and put out a different kind my family asks me to please go to #ShoppersDrugMart and get more #ColgateWhitePlatinum I highly recommend you to try it for yourself you will get results.

Colgate Optic White Platinum is an anticavity fluoride toothpaste enamel safe. It really works because it makes them very white. Taste is a fresh mint.