Works Excellent

I usually buy Tom's of Maine or the regular Colgate My First Infant & Toddler toothpaste for my 18-month-old daughter. However, when I saw this at my local drugstore, I was intrigued and I am glad I gave it a shot. I love that it is a better formula than the regular version with 0% artificial flavours, sweeteners, preservatives, colours. I feel good knowing my daughter is getting a safer formula. My daughter seems to enjoy brushing with this toothpaste, which is a big plus!