The color is described as an icy pink and it shares the same colourpop shadows texture. It has a very soft and creamy formula that dries to a powder finish once blended on the skin. I am a big fan of this unique colourpop formula; I find that it is really easy to work with and it blends easily with the fingers .The color is buildable and you can get a light to opaque coverage depending on how much you blend it.I think that if you like cool toned icy highlights, than ColourPop Super Shock Cheek Highlighter in Forget Me Not might be a nice choice. It has a great formula that is very long lasting and easy to work with.