Coppertone Endless Summer Gradual Tan Moisturizing Lotion is the easy way to build and control a flawless, sunless tan. It contains a gentle tanning agent that blends with your natural skin tone so your color change is subtle, not shocking. You can apply this daily, as you would a body lotion, to build color until you reach the natural-looking shade you desire. This may take several applications. Contains moisturizers and vitamin E, clean, won't clog pores, and dries quickly. Use daily or as needed to get the flawless, natural-looking color you control.