Secret Amazonian ingredient Vitamin A rich Pequi Fruit in Couture Color’s Pequi Oil™ Treatment will leave your locks shinier, softer and smoother than ever before. The weightless formula instantly revives color treated or chemically straightened hair while protecting against damaging environmental effects with its UV filters. Alcohol and paraben free, this antioxidant, protein, lipid, Vitamins A and E rich Pequi Oil™ Treatment provides incredible results for all hair types, not just salon treated strands. The century old ingredient can be used as a pre-shampoo treatment, pre-blow-drying for smooth, sleek hair, or post-blow-drying to calm frizziness, flyaways, or for extra softness and shine. After we used the Pequi Oil™ Treatment for a few weeks, our hair was constantly complimented for its shine and smoothness. This product has definitely made its way onto our essentials list.