Couture is always expensive but their juice is usually worth the price tag. Couture Couture is a fruity floral-- emphasis on the FRUITY. Everything about this scent screams "sugar coated" but it is not quite gourmand to me, which makes for a very unique twist. My beef with this seemingly awesome scent? Absolutely no staying power or dry down to speak of. It's a tie between Midnight Fantasy and this one for "Worst Staying Power" of my perfume collection. And the bottle is gaudy as heck; something I'd imagine a grannie oogling over. I prefer a scent that sticks around so I don't think this one if worth it.