If you have brown hair and brows or want a good, inexpensive contour eyeshadow, you need to add this to your makeup kit. It is so versatile. I've used it to achieve a smokey eye look, to fill my eyebrows and I've also applied it as a liner to my lids. The consistency is smooth and it has the right pigmentation, without a lot of fallout. It's the perfect medium/dark brown which will compliment any other shade(s) you choose to pair with it. This is a great, multi-tasking product!