Decent. Comparable to Rimmel Eyeshadows.

This eyeshadow (I have it in Gold Sizzle as well) works well if you're using an eyeshadow base (UDPP, L'Oreal Decrease, etc). Without it, its not as pigmented as I would like. However, you do pay a small fraction of the price from what you would pay at MAC, so its a great product if you're on a budget. Its definitely better than their previous eyeshadow line! Shoppers usually have them on sale, but regular price is $5.99~

Highly recommended for Christmas stockings!

I also really like this eyeshadow. It is my favorite from the "Gotta Have It" line. I got it at the same event as the previous reviewer and am really impressed at the quality of this one. It is more pigmented than some of the other colours in the collection and wears really well.

If you are looking for an affordable eyeshadow that is excellent value and quality, this is a good bet!