I bought this product (with a mailed out manufacturer's coupon thank heavens) as I much prefer cream eyeshadows for application, richness of colour and longevity.

I can say unequivocally that with this product you should pay the cash and move up to a boutique brand such as Clinique or Pout for quality.

The applicator splotched on an uncontrollable amount with the graceful and useful-ness as a wet noodle.

The eyeshadow itself felt wet and seemed to take a while to dry, while gravity settled it into the crease of my eyelid, ruining the look I had intended.

Sorry, but this is not a winner Covergirl.

I was excited to try this as it claims to have built in primer and I'm tired of the creases I see by the end of the day.

Sadly, this product started to crease within 10 minutes of applying it to my eyelids and would only last until noon if I used it as a base/primer for another eye shadow colour.