Absolutely love this primer & eyeshadow combination. The available colours are so rich, and beautiful. This applies as a liquid, and then dries to a powdered shadow. I found that this provided a long lasting wear.

I decided to try this because i like how convenient and easy to apply it is.

I have the purple plum (810) and i think its perfect for those crazy, I'm late mornings)
You just roll on your eyelids and finish with the darker color

Its very cheap and effective

A waterproof eyeshadow with built in primer. So I have to say this eyeshadow stayed put for a lot longer than I thought it would. It lasted for about 5-6 hours w/o additional primer then started creasing, so not too shabby! I still put a primer on before applying and it lasts all day. I have this in brown bling, extreme green and blue bomb. Drew Barrymore is wearing the blue bomb in the ad. The brown bling caught me off guard because when put on it has a pearlescent look to it not a matte brown. The color in the tube is representative to how it goes on. I like this product and would recommend it.