My fave thing about this lipstick line is that they come in unique and bold colors. Super smooth application with full coverage and lots of pigment. This is not a true matte it is definitely a semi matte finish and moisturizes while you wear it unlike most matte lipsticks. The price point is awesome for this product and it's high quality. This is a lipstick that stands alone, no liner needed because it doesn't bleed at all no matter what your day puts it through!