For a drug store brand I was very surprised. I liked the colours and the way it goes on smooth and silky. Very moisturizing and long lasting. I had to reapply but I still like it.

Pros: Creamy, buttery texture. Goes on the lips very smoothly and doesn't settle into creases. Feels moisturizing and great to wear. Lots of great, wearable, vibrant colours. Inexpensive. Sleek packaging. Doesn't smell too strongly.

Cons: Fades, need to reapply. Won't stay on if you eat/drink.

I have this lipstick in 260-Heavenly, and 310-Smitten. Heavenly is a cute light pink-coral colour that is fairly similar to my natural lip colour, great for every day. Smitten is a darker, purple shade that looks sort of magenta when it is on. I would definitely recommend this product to any lipstick wearer!

LOVE!, There are so many beautiful colours. I will admit it needs to be reapplied, not perfect well eating or drinking. Though with the beauty colours and price perfect lipstick for the girl on a budget who wants the best colours. I own 10 different colours and love them all, I use these lipstick on those casual night outs with the girls!

I was surprised at the quality of this lipstick! It lasted a great amount of time and it applied smoothly and the colours are very nice. I have a few of these and think they are great!

I was surprised with the quality of this lipstick. It is super pigmented and last a pretty long time. It also doesn't dry out my lips.

This product is AMAZING, it has super high pigmentation and lasts all day. It is exactly what I was looking for in a lipstick and has a perfect matte finish.

This is a really great lipstick in terms of colour delivery. I love that once applied, I can pretty much forget about it ...whereas some other lipsticks I constantly fret over (is it on my teeth? oh no, did I just smudge that all over my cheek? I can't drink without a straw or my lips will stick to the glass!)

It has incredible colour, and doesn't smudge or wear off for an entire day/ night. Be wary when applying though - once it's on you, it's on you, so choose your colour wisely. I've slept in this stuff and woken up with bright pink lips still. It's unreal! I really love the colours I own (I have about 7), but wish they'd come out with more plums, reds, and pinks. The colour choices are mostly shades of brown and other neutrals. The only downside to this lipstick for me is that I find it a bit drying. So while the colour still looks amazing, my lips feel a little tight. I find swiping a clear hydrating gloss overtop a few times throughout the night is enough to counterbalance it. So besides the lack of moisturizing capabilities, this is a pretty great lipstick overall.

Love the variety of colours available. Some of the colours have more staying power than others. My browns vanish fast but the reds last long.

I am in love with this lipstick! I have it in 6 colours so far, with my favourite being Spellbound which is a bright pink. I've never been a big lipstick person because I find I can never apply it evenly, the colour is never right for my skin tone, and it wears off so fast. This lipstick is fool-proof though. It glides on effortlessly, doesn't smudge or run, and lasts all day. Seriously, I've slept in it and woken up with fabulous lips. It is also very moisturizing. The tube is square and the bottom shows the colour nicely so you don't have to open the lids to see what shade it is. Will for sure be buying more of these!

I have this lipstick in a deep purple colour, and it's gorgeous! As with all lipsticks, so long as you remember to put a lip liner on first, it stays beautiful with little to no bleeding around the lips. Simply wonderful!