One of the worst mascaras I have ever used. I bought this on impulse instead of repurchasing my favourite mascara and I regret it. The applicator is huge and difficult to work with, you can easily smear your eyelid when using this product. It lengthens nicely, but does a terrible job at separating. So you get these long but clumped eyelashes. In theory, you could wiggle around the brush while applying and make it separate more, but since the brush is enormous, you will likely smear it on your eyelid once you try. It does nothing for thickness or volume. The claims of having 50x the volume are misleading. Very disappointed.

I found that it went on nicely but after wearing it for a few hours it started to flake off. I would not use this again for this reason. If it had stayed on I would have given it a better rating.

I bought this mascara at Walmart and expected stellar results due to reviews on their site.Wow this was the worst mascara I have used so far, it clumped and just made my lashes a gloppy mess.

I really did not enjoy this mascara. The bristles on the brush did not make sense - some of them were very long, and it scratched and irritated my eyes, while others were very short, but you couldn't use just one type because of the spiral pattern of them on the brush.
Ultimately, I noticed very little difference, and it was not worth the irritation.

I usually love their product but this one did not cut it for me. F The brush is just enormous and it was hard to get in the corner of my eyes. It also clumped after 2 weeks.. very dissapointed...

No matter how much extra time I give myself, I am always late. My make-up is down to its simplist form, mascara, eye shadow, and some form of lip gloss or balm. So when I tried COVERGIRL® Plumpify Mascara I was familiar with their line of cosmetics. What has always bothered me was that every couple of months these cosmetic companies come out with the next big thing in mascara wands. It has "fine bristles to get in there and coat every lash" or it has "big, brisels and bold, fierce colours that by the end of the night, you will have locked eyes with every guy in the room" but "the only thing that matters is that you are leaving with "him" and those eyes of yours and that stare he won't soon forget." So now to my Plumpify experience. I am COVERGIRL® but not a huge fan of this mascara and their "biggest brush ever." I found within the first few times of applying the mascara on the wand there wasn't even distribution. The bright red middle portion of the wand did not coat and the tip held the most mascara which did not apply properly on the lashes. It clumped, lashes stuck together, not defined or gave volume and my eyes have been irritated. When I blinked, I had wet pigment below my eyes, in my eyes and on my eye lids which required me to use extra time to get out my make-up remover and Q-tips to clean up my mess. I'm sorry but this is a pass for me.

Thank you for the opportunity to review this mascara. I love to review products and this sadly was not a good one.
I like that the bruh is nice and thick. The brush and the masacara however did not do what it is supposed to. I found it to clump and that the mascara did not really make your eyelashes look any larger or longer.It actually just seemed to clump and not provide very good coverage for a mascara.Sadly I would not recommend and would maybe ask the company to revamp the applicator a bit and provide less clumps and a better coverage for eyes.
the package shows eyes that had a dramatic effect fromt he mascara and this did NOT do this :(

I have very fine lashes. I could not get the applicator to apply enough mascara. I tried using another applicator and was not happy with the quality of the mascara. It started to flake and fall off by mid day. I would not use this product again and I've been using covergirl products for many years.

I was really excited to receive this mascara by Covergirl as a free sample. After trying I was quickly disappointed, did not make my lashes look full even after many coats.

This mascara isn't just for me. The wand is too hard to figure out, and it just clumped up my lashes. The formula is horrible, it flakes, and the mascara dried out extremely quickly. Really not worth all of the hype.