I've been having trouble finding a pressed powder that is light enough for me, but the shade "ivory" is perfect for me. It is the lightest shade they make, so I don't know what people who are paler than me do, so perhaps they need to expand their line a bit, but it's great for me. I like having a powder available that's specially formulated for sensitive skin, and I love how smoothly this blends with Covergirl's oil control foundation. It doesn't look cakey or thick. I'm in love!