For the price point, you cannot go wrong. This foundation delivers! It most definitely is shocking when first applied, as it goes on very white but within seconds of being applied to the skin, it virtually disappears before your eyes leaving no traces of makeup. The viscosity of this foundation is very light compared to most I have used, but not liquid-y or runny. It applies with a very dry-to-the-touch finish and has staying power that lasts all day through work, the gym afterwards and well into an evening.

tru Blend applied nicely. The formula was just the right texture, not too thick and not too thin. Perfect for Goldilocks. It applied smoothly, and since I got the right shade, it looked very very natural. I've used fingers, a sponge, a foundation brush, a stippling brush, and a flat top kabuki to apply tru Blend. All of them worked. The sponge, foundation brush and kabuki gave more coverage, while the stippling brush gave a lighter, buildable coverage. The fingers were easiest, and because of the added body warmth from the finger tips, made application easy. One less tool to wash as well.

I got this product for a photoshoot and fell in love has the greatest coverage ive found from a drugstore brand and i will definitely be buying it again in the future but i will say sponge applicators may not be the best option in all cases.

I was given a bottle of cover girl try blend liquid foundation to try and it was the best foundation that I have tried yet. I am extremely pale and it is really hard to find a shade that matches mine and this one matched perfectly. It went on very well and did not look "cakey" at all. I loved it!

this foundation goes on looking amazing , fits my skin tone love the cover girl products!

I love Cover Girl products and this is amazing it goes on evenly to give you a finished natural look

I love this product. I feel that it is very natural looking. Not clumpy and it is not greasy. it covers where it needs to and makes me feel natural and beautiful.

Has been one of my favorite drugstore brands of foundation for years. It matches my fair tone quite well, and goes on beautifully after I moisturize. Lasts all day and the product itself lasts me months. Great value!

I love everything about this foundation. It has been a while since I had it, but I definitely plan on picking it up again this weekend. It gave me fabulous coverage that actually lasted all day. With my skin as oily as it is, that is so rare for me to find. The colour matched my skin perfectly and it blends really well. This is kind of underrated for how great it really is.

This is the only foundation that I buy, it is fantastic. The only product that actually matches my skintone and leaves me with the best complexion look.