I was given this product for review. According to the Cover Girl website, the Trublend blush is a sheer loose powder blush which contains natural minerals which gives a brightened appearance, for a natural-looking kiss of colour. The sheer appearance is good for day time wear, but I found it too light for my preference. However, I really like how its mineral and really adheres to the skin tone. For this reason, I recommend wearing this during day time as it gives the face a light shimmering glow.