This is a sheer lipstick and the display helps you choose which colors look best with your skin tone.

This is a great lipstick. Yes, it is sheer, but it is buildable, moist and lasts. I purchased Lavender Shine and liked it so much that I went back for a backup and another color, Plum Shine. They look fantastick on me! And I have a hard time finding lipstick that looks good on me. They have a great selection of colors, too.

The trick here is to buy these when they are on sale - 1/2 price or 2 for the price of 1. They are well worth the money you spend on them!