This is an effective inexpensive mascara. I'll be honest, I prefer L'Oreal mascaras, but here is what I like about this one:

* Love the brush. It does an amazing job separating my lashes and adding nice volume and length to them. It does a great job with the bottom lashes too, which is where most mascaras fail.

* Makes my eyelashes look amazing.

* Shade 105 (Black), which is what I have is the perfect shade of black. Some black mascaras have an almost blue tinge to them that I don't like.

* It is easy to remove. I often take my makeup with cleansing cloths and this stuff comes off without too much of a fight.

Here is what I don't like:

* Eyelashes have a slightly stiff/crunchy texture. I am a huge fan of soft eyelashes so I don't like it when mascaras leave them feeling stiff or crunchy. Generally I won't buy a mascara again if it fails in this area.

Overall, I think the brush really makes this product worth trying.

This mascara is different because of the unique wand. It does a great job of separating the lashes and goes on smoothly. I need to use two or three coats to get enough product on and the wand bristles are too stiff for my liking, but it does the job.

However, I'm having a love affair with L'Oreal Voluminous and have yet to find it's equal. I do think that this CoverGirl product is a pretty good second.