According to Crest, this whitens your teeth. It didn't for me.

I would brush everyday, twice a day with this toothpaste, and instead of whitening my teeth, (by the way I only bought this because it was on sale), it made them look yellowish, until of course I brushed them again, making them look whiter. This happened every time. I already know it's not my teeth, because when I used other toothpastes, they were the same shade throughout the day, not brush: white, leave: yellow, brush again: white again.+

I use this tooth paste everyday. I have tried other products but I always come back to this one. It truly works!!

Doesn't work as well to whiten as crest white strips supreme but works well to keep teeth white once already whitened.

It works. If you want a brighter happier smile, this is the way to go! Mouth and teeth feel clean and refreshed. Bought it when it was new and never turned back!

I have only ever used crest. But the 3D White Advanced Vivid is terrific! My teeth are no longer urine yellow. I will buy this forever.

i really like this toothpaste, leaves my teeth feeling clean and noticeably white. i really like the radiant mint flavour, very mellow taste, which i refer. the only issue i have is the dentist mentioned that she can still see the little blue flecks that is in the toothpaste in my gums when i was in for a cleaning. she knew right away what toothpaste i was using and it worried her it stayed in your mouth like that. Whether it is a valid point or not it still makes you wonder. she recommended using a different toothpaste.....

Love this! When I finish a tube my teeth are noticeably a few shades lighter.

Takes stains right off your your teeth

This didn't whiten my teeth as much as I thought it would. Also, it doesn't really foam up. It burns my mouth and gives me terrible "pasties" afterwards.

This toothpaste didn't do what I was hoping for. Didn't whiten all that much to be noticeable, and I need one for sensitive teeth.
On a lighter note though, this is my husband's favorite toothpaste.