Taste was good not too strong. I did notice a slight difference in a week of using it. Also loved how fresh my mouth felt

I did notice a difference with this toothpaste. My teeth were more white after using just one bottle.

I find that this product did a good job keeping my smile fresh while reducing the number of coffee stains. I tend to buy this product on sale and stock up.

it is quality toothpaste. I haven't used it long enough to see brightened teeth

Love the taste. Not too gritty like some of the other whitening pastes. Works good if you use it on a continuous basis.

A lot more affordable than the strips with about the same results. It could taste better though.

This toothpaste is alright I don't think it makes any difference in the color of your teeth ,it cleans like every other toothpaste,nothing special about it

Wow! My teeth are noticeably whiter in just a few days.
This really works.

My husband uses this toothpaste and really likes the taste and the fresh feeling he gets after brushing, he also notices his teeth are much whiter using this product.

I actually really enjoyed this product but with most whitening toothpastes I find that they never bring your teeth to that promised land. Besides that my breath felt fresh for a longer period of time then I feel with most toothpastes and paired with the 3d whitening floss sticks my mouth felt spoiled.