I got this and thought it was a great thing but for my needs, it fell a bit short. I needed something with sensitivity and whitening but this was not it.

My teeth are visibly whiter after a few weeks and stains are gone. Most importantly, my mouth feels fresh and clean when I'm done brushing.

I received a sample size bottle. I loved the taste of it. It wasn't too strong and that must be because of the absence of alcohol. Good quality product but I probably won't buy it at regular price.

I personally like the taste of this toothpaste. It also leaves my mouth feeling fresh and clean. The whitening part however did not live up to my expectations. I would say that it is better than its Colgate counterpart, but still not great in the whitening category. I found that the best way to get any sort of results is to stay away from anything that might stain your teeth. But once you give in to that coffee you're back to square one. Also if you pair it with the mouthwash you get better results too. Otherwise, don't count on this toothpaste as a whitening agent. But like I said if you're looking for a toothpaste to leave your mouth feeling clean -- this is it.

It works very well as a toothpaste in general. It cleans, has what you are looking for in a toothpaste. As for whitening, it does an alright job. If you keep it up regularly, you will see some improvement. Not as quick as whitestrips, but I've tried strips and they made my teeth sore (I suppose my teeth are sensitive). So this whitening toothpaste would be a good alternative!

It works but is quite a bit more expensive than similar products.

This brand, I believe had an add that promised to make your teeth whiter in 5 days. My sister recently bought this paste and I decided to test this challenge. Now below is three pictures attached. In regards to the 5 day challenge- it didn't really work. Yes I noticed some surface stains gone but it didn't have the effect of overall whiteness.
The first picture is the first night I tried it. (Ignore my nose)
The second picture is the fifth day. - As you can see, not much of a difference.
The last one is of me continuing to do it for about two weeks. Now if take away the light shining on my teeth, you can see there is a little bit more of a difference.

Now note, this might have worked on me but it might not work on everyone.

I haven't used it enough to comment on its effectiveness but I have sensitive teeth and this toothpaste has been good enough for me. I've used Sensodyne in the past but my brother has been using this for the past few months and I've noticed his teeth has gotten a bit more whiter than it had been before. The taste is like any other toothpaste, minty fresh, but I like how it's good on sensitive teeth.

Wish it worked a bit better but works well enough

I love all whitening products, but i have noticed most of them will not work unless paired with something else. I got the toothpaste and the mouth wash as well and i noticed more results that way. When i used the toothpaste on its own, not so much.