There was something I really liked about this toothpaste

I got this in my stocking at Christmas; I probably wouldn’t have bought it for myself (as I see it around the $6 mark at Shoppers, though I might if its on sale as I love the pretty white and pink packaging - anything pink of course! :) I usually grab whatever toothpaste attracts me, is on sale, by flavour or what it says it does but have not been partial to just one brand/flavour - I think this one changes that. I like the stand-up tube so it stays neat and how it dispenses the product. It’s mild in taste, I am not a fan of harsh or biting ones (I find those are esp the ones that provide something extra - whitening or whatever) I am sure it helps maintain or even whitens to be honest I didn’t pay too much of a difference to that as I use Crest White Strips as my primary for that. I like that it combines being the Crest brand, whitening, sensitivity protection, and regular toothpaste benefits. It’s nice it has sensitivity protection (but luckily am not particularly sensitivity so I can’t speak to the true efficacy of that for those who are) I have a feeling this will be my go to toothpaste but that I will be keeping an eye out and buying a few at a time when on sale :) I would absolutely recommend giving a try and I might try their enamel protection one that seems to be the other buddy of this set.

I love this!

I've always been super insecure about my yellow teeth and this helps it so much! It wont really whiten your teeth but it definitely helps prevent your teeth from getting yellowed!

Disappointed with this new product

I got excited for this product that hit the shelf. Advertised both whitening care AND sensitivity - the two main things require in my daily toothpaste. Sadly, I was extremely disappointed by this product! I used it for over 2 weeks straight morning and night for my regular routine and one morning my teeth suddenly became extremely sensitive and it bothered me all day! I was using another sensitivity toothpaste before this one so I would have assumed it would maintain the sensitivity protection but it failed to do just that. I immediately had to switch back to my previous toothpaste. Also a side note, I also wasn't fond of the taste of the toothpaste as it wasn't "fresh" enough after brushing.