Did notice my teeth whiten a bit!

This seems to whiten teeth more than your traditional Crest toothpaste. The black color weirded me out at first but now it doesn't bother me at all. Flavor is similar to other crest products and doesn't stain clothes if it drops. Overall would recommend someone else to try it!

Whitening Therapy charcoal toothpaste.

This is amazing toothpaste. I was a little worried at first about the charcoal, but you would never know it’s in there. I’ve noticed some whitening of my teeth in the last month of using.