This toothpaste could be described as just meh. I couldn't think of a better word to describe it. It is toothpaste, it does it's job well, but it isn't memorable. Sometimes you use a product and you know, "wow I need to buy this product again". It is simple toothpaste that can be replaced with different kinds. I bought it because it was on sale, however I do have a particular toothpaste brand I tend to always go back to after using different brands. I will continue using it until it is all used up, however I personally wouldn't purchase it again. However, if you do have a lot of plaque build up give it a go.