This toothpaste is horrible. It doesn't stay in the tube - even when you think the lid is secure. Many times I see a big mess all over my vanity, as it oozes out. The consistency isn't great, and I haven't found that it makes your mouth/teeth feel clean. Also, there isn't any whitening that I noticed at all. I tried this product three times, and have decided that I will not buy it anymore.

Like me, my kid is super particular about what he uses and it took me years- literally years- to find a toothpaste he will actually use without complaining about it tasting "yuck" or screeching "It burns" every time he has to brush his teeth. I've tried every brand for kids in the toothpaste aisle from the bubble gum flavors to the berry flavors and everything in between. He refused to use anything minty until I found the Crest Pro-Health For Me for Kids. Had I known wen I started using Crest Pro- Health that there was a kids version I would have bought it immediately- the taste is milder and the kids does not complain one bit about it, not even when I send him back into the bathroom to re-brush after he speed brushes the first time just so he can say he brushed his teeth.

My kids have started using this toothpaste and hands down prefer it to all others.
A small amount makes a great foam, and leaves their mouths feeling really clean. Our dentist recommended it and gave us a sample, so it is now our new favourite.

They finally want to brush for a full 2 minutes!