Shiny
Good breath
Whitens without whitening your teeth
Helps prevent cavities
Doesn't stain your teeth
Makes your smile stand out from the clean white looking teeth
Removes all plaque

the only one my son likes he must brush his teeth 5 times a day he should since i spent so much money on them will definately be buying in the future

This was recommended by our dentist for myself and my husband. It leaves my mouth feeling super clean and had a nice fresh minty taste without being over powerful

I have sensitive teeth from receding gums and this product works wonders to prevent painful tooth senstitivity. I switched brands twice because the other brands had changed their formulation.

This product came recommended by our dentist for our son. I use it as well and find my teeth to be whiter and after brushing my teeth always feel so clean.

I have used this and loved it. I would certainly recommend it . I bought it because it was on sale and have been buying it ever since. Freshens breath. Love it.

My dentist recommended Crest Pro-Health Pro toothpaste. I have been using it now for about 18 months I find it works great my teeth are clean and not so sensitive as in the past.

crest always has a coupon so you can try their product for very little if not free!
I love crest and we use nothing but crest in my house. My daughter uses the childs brand and we obviously use the grown up kind. I have boxes and boxes under my counter to insure i never run out

I dunno what is in it, but it's a very strong toothpaste, the little beads in it are like glass! it tore my mouth up and caused the inside of my mouth, gums cheeks tongue everything to peel skin! it was super gross and I discontinued after a week and the problem went away.
I won't really recommend it as a friend had the same issue..
Not impressed.

My daughter only uses this product. She has braces and she loves it. I have tried her on other toothpaste and she said that she does not like them. This is the only toothpaste that I am allowed to buy according to my family.