I have mixed feelings about this product. The texture is really grainy and is not the most appealing sensation (but this may be the very feature that gives it its functionality). When it comes to performance it seems to clean my teeth really well, and I felt like it did a better job than my long time toothpaste (Colgate Total). This Crest toothpaste has a better flavour than past versions, which I found intolerable. I would say it's a really good product, but there is room for improvement. When you factor it along with the new Crest toothbrush and the Crest mouthwash, it's a winning combination if your goal is a clean fresh feeling in your mouth.

Editor's Note: this member received a free product as part of the ChickAdvisor Product Review Club.

I reluctantly put this product under the "You Betcha" choice when it asked if I'd recommend the toothpaste, but honestly, my average ranking on all three categories demonstrate that I very well could have recommended not to buy it. Overall it was an average toothpaste. When it comes to regular Crest toothpaste, which I've tried before, it's a definite improvements, but when comparing it to the premium toothpastes, it is just okay. For the price, I don't think I would buy it over other premium toothpastes at similar price points.

I have used it for almost a week now and find that it did a satisfactory job on the cleaning aspect. To be quite honest, I think the brushing technique is more important in determining whether it matched its claims to fight plaque, cavities, gingivitis, and whiten, rather than the actual toothpaste. Brushing for two and a half minutes, two times a day, did the job in terms of eliminating the built up plaque on my teeth, but it needed to be combined with daily flossing as well. I can't attest whether it actually improved my teeth over the last few days, as I haven't had a dentist visit but it did maintain my teeth at its current state, which is important to me. I actually quite enjoyed that the toothpaste didn't foam too much, but didn't like that the minty taste was so mild. The toothpaste itself didn't have me confident that my breath would be minty fresh for the next 12 hours, but was satisfactory when combined with the mouthwash. The brushing experience wasn't too bad with the toothpaste, but it also wasn't intense enough, but I feel is a requisite for the brushing regiment.

Editor's Note: this member received a free product as part of the ChickAdvisor Product Review Club.

I was chosen to be do this Product Review for this toothpaste. I wasn't impressed overall with this product. I found the taste to be mild and the freshness didn't last. The product claimed to be a breath freshener but I have other whitening toothpastes that did a better job. I found the taste to be on the bland side, whereas I like a sharp minty tasting toothpaste that stays in my mouth for minutes later. To me, this one just felt like an ordinary toothpaste. The toothpaste did clean my teeth and it seemed to prevent plaque and food from sticking to them until it was time to brush again, but as an all in one toothpaste it was a fail. I wouldn't buy this toothpaste again unless it was on sale and cheaper then my current favourite.

Editor's Note: this member received a free product as part of the ChickAdvisor Product Review Club.

I tried the toothpaste for a full week, and have to say that at the beginning I wasn't thrilled. The toothpaste is "dry" and doesn't foam much, so it had a different experience than my normal toothpaste. However, after Day 4, I was hooked. Even though it wasn't a very foamy toothpaste, and did not have a strong minty experience, my teeth were left feeling really smooth. This is as close as I have got to that "dentist visit" experience.

Editor's Note: this member received a free product as part of the ChickAdvisor Product Review Club.

I got this in the mail to review and HATED it. It is the worst toothpaste I've ever used. My husband hated it as well, so much so that he went back to our other toothpaste. The only positive thing about it was it seemed like my teeth had less plaque build up in between brushes. I would never buy this toothpaste or recommend it. It tasted horrible and made my mouth very dry. The aftertaste makes it feel like I never brushed my teeth at all.

Editor's Note: this member received a free product as part of the ChickAdvisor Product Review Club.

I was very disappointed with this toothpaste. It barely foamed, my mouth was not left feeling very fresh.

Editor's Note: this member received a free product as part of the ChickAdvisor Product Review Club.

taste and feeling is just wonderful. Felt that my brushing was lasting way much longer. Teeth ever seemed more white and clean

Editor's Note: this member received a free product as part of the ChickAdvisor Product Review Club.

I was chosen to be do this Product Review for this toothpaste. I wasn't overally impressed with this product. To me, it just felt like an ordinary toothpaste. Like other reviewers, I didn't find the taste all that great. I've had stronger tasting toothpastes in the past. Taste is important to me...it makes me feel like my mouth/breath is fresh, and this one didn't leave that impression. I also didn't find that it cleaned my teeth any better than any other Crest toothpaste. Overall, I wouldn't buy this product unless it was on sale compared to other toothpastes.

Editor's Note: this member received a free product as part of the ChickAdvisor Product Review Club.

I tried this toothpaste as part of the Chickreview club and liked it, but only just. It has a very mild flavour and unlike many others with the same claims it doesn't feel gritty in my mouth. Doesn't foam up or amount to much when brushing, but it doesn't leave a film either. I haven't noticed any whitening improvement in my teeth over the past five days of using it. Maybe it takes longer. I would recommend it although I don't think it is any more exciting than other toothpastes I've used. Would I switch, well, no, but it was nice to try.

Editor's Note: this member received a free product as part of the ChickAdvisor Product Review Club.

I like the stand up tube, as it takes up less space. It's got a nice minty taste, not too strong. It does a great job of cleaning my teeth, and they seem to feel clean longer. I like it. and would recommend it to friends.

Editor's Note: this member received a free product as part of the ChickAdvisor Product Review Club.