I have had sensitive teeth for many years and have tried several different toothpaste brands for relief of sensitivity to cold. This product works as well or better than its main competitor, Sensodyne, and I like the minty taste better. The whitening is a nice plus as well.

i love this product. my hub have a sensitve teeth and this tooth paste helps alot. very good product

This toothpaste was effective in tooth sensitivity. I didn't see a difference in tooth whitening though.