I love this toothpaste. My teeth are not yellow or anything, but I like the extra whiteness that using a whitening toothpaste can give your smile (Plus I am an avid coffee and tea drinker so I like to do what I can to make sure my pearly whites stay, well, pearly white). This toothpaste makes me wonder why anyone spends more on expensive white strips, or cosmetic bleaching. It works wonders on my teeth. Every time I start using it again people ask me if I’ve had my teeth whitened! It is to be used in the night because the idea is that is whitens your teeth as you sleep and you “brush away stains” in the morning. I think it really does do what it says.

I have also tried the regular Vivid White (not the night version) but have been disappointed – I don’t think it works quite as well. I like the Invigorating Mint flavour (I think that’s what it’s called) but in any event, stay away from the Moonlight Mint Flavour. It’s such a weird taste you will not be compelled to use it night after night, and how will the toothpaste really do its thing if you’re not using it? (But of course taste is obviously completely subjective…)