Listen when you want to be non-GMO, gluten-free, soy-free etc etc I know what I am getting into. I always hope something changes that perspective. This is like a granola bar and I am a texture person so granola and granola-like items combined with the above "free" of these things I can't help but feel like I am eating bird seed but with a better taste. This item was filling and flavor was interesting but this product is more for the really health conscious person not me.