I bought this at a salon after a hair cut and although it was a little pricey, it's definitely worth it. I'm not sure if there's anything that separates this brand from other Moroccan Oil brands but I love it. It smells incredible and I only need a few drops. I've definitely noticed it's made a difference in the quality of my hair. It's much softer and smoother. It's great to use as a quick way to freshen up a style as well. I will likely buy it again since it's similar in price to other similar products and like I said, I just love it. I'd definitely recommend!