P A C K A G I N G

The packaging is a cheerful, bright yellow. It seems very uplifting and optimistic. The fonts are different all over the package; there are too many different font choices. The font colours are pale, but not too pale to read.

The flavour image and name is tiny and out of the way. You have to look for it, and that’s not something most are fans of. If someone has to look for the flavour and is in a rush, they’re not going to want to waste time searching for the flavour choice on one brand if it’s easier to spot on another.

The Weekly Pack portion on the right side detracts from the product name. The boldness pushes the fact the package has an ‘extra’ one for the week. It is evident they would have an even number in the package—what company would waste packaging on an uneven number? You’re not getting an extra one for free; you’re still paying for it. If it was free, their heavy advertising would be acceptable

The best before date is in an ideal location. It is obvious and legible. Month, day, year, in dark black lettering; no hidden, faded best before dates for this product.

The packages claim, “Your Natural Defenses will love a daily bottle of DanActive,” and beneath it states their claim as, “Scientifically Proven.” The first portion is written in large, white font on a blue background, while the follow-up is written in tiny, yellow font. It is placed in such a way that it seems a lie that it is ‘scientifically proven’.




P R O D U C T . P A C K A G I N G

The bottles of Danone DanActive yoghourt are tiny, especially when compared to similar yoghourts such as Yoplait Yop. DanActive has 93mL bottles while Yop has 200mL bottles.

The difference is size is not the only flaw DanActive has. DanActive also contain more calories, fat, sodium, cholesterol, carbohydrates, and sugars per serving than Yop. However, there is less cholesterol and more protein, both of which are a large positive.

There is no lid for DanActive. It is a rip-off silver wrapper that is not recyclable. Essentially, garbage. If there had been a plastic lid, sure it would have meant more packaging, but it would have meant you could seal your yoghourt and recycle the entire bottle.




P R O D U C T . U S E

Opening the first bottle, the smell is favourable. Tasting the first bottle, the result is unexciting. The yoghourt is thin and diluted, like drinking water. The flavouring is mild, barely recognizable, and distasteful.

There is not enough in one bottle to feel full, and even if there was it would not be worth eating—sorry, ‘drinking’. Not to eager to have any more of the product, but wanting to give it a good try, braved on to day two.

Sadly, second time trying it did not go as well as the first. I found myself gagging to get the yoghourt down. Every time subsequent yielded the same result. Over the course of a week I had drank the entire amount of yoghourt and felt no difference in my body.

On the plus side, when taken after using a lactose enzyme pill I did not feel sick as I do with other yoghourts. Being lactose intolerant, yoghourts do not mix well with me. That being said, I could stomach this yoghourt better than any other yoghourt I have ever tried.

Another plus to note, it was easy to drink on the run. Instead of fiddling with a spoon and a container, the ability to drink it one handed was handy—no pun intended.




C O N C L U S I O N

In the end, this is not a yoghourt I would ever buy again.

Did my natural defences love a bottle a day? Well, I can certainly say my taste buds did not. As for my natural defences, I do not believe so. Perhaps the product does work, but I suspect it would take awhile. A week bore no changes; maybe two would be the magic number.

The yoghourt is too expensive for too little yoghourt and taste. I do not think most would be willing to spend $7 on eight tiny packages of flavourless yoghourt. While I say ‘most’, I do not mean ‘all’. I am certain there are those out there who fancy this yoghourt!

Try it and tell me what you think, maybe you’ll like the qualities I find unappealing! I’d like to know if anyone feels improvement in their health over time with this yoghourt, too. If there are obvious health benefits then it may be worth choking down a bottle a day.