My family made the switch from our regular tangier mayonnaise brand to this and now we prefer Hellman's more often than not. My husband definitely prefers it, while I still like some miracle whip in the house for certain recipes or sandwiches. I really enjoy the all natural simple ingredients and the olive oil substitution that's a healthier choice for my family. We can barely tell the difference and if anything it is a good, positive change. This mayonnaise is creamy, flavourful and natural - what's not to love?