This is my favorite cinnamon flavoured gum. The taste is very intense at first and it feels like a burning sensation on your tongue, but I really enjoy it. You can say it's more of a spicy cinnamon flavour. Some may find it too intense, but as you keep chewing, you get the sweetness too. Chews well for hours and the taste does linger. The gum itself is in a square shaped tablet form and it pops out easily from the packaging.

Super hot spicy cinnamon. The taste lasts longer then any gum I have tried. If u like cinnamon hearts you will love this gum. Keeps your breath fresh!

They are right about Fire gum , it dose feel like a fire in your mouth, This gum is really strong, It taste like the cinnamon hearts that you can get at valintines day. Not my fav but still good

Cinnamon gum done right! Super strong and intense at the start then settles into a comfortable long lasting chew. It is one of the only gums out there that is aspartame free and that is very important to me. I rarely chew anything else

This is actually my favourite gum. It is fun to read the reviews because this is most certainly something you love or hate. I've always loved cinnamon products, and this one is cinnamon to the max! Most certainly hot, and if thats not for you, then look elsewhere lol! Flavour lasts well, gum is a nice consistency.

I like this gum,the cinnamon flavor is so intense and seems to last a long time ,you can purchase it in single boxes or in packages of four ,the pack is your better buy. I love chewing gum when my mouth is feeling dry or when I have a tickle in my throat .A really good product

Great taste! I love the spicy, cinnamony flavor! The flavor doesn't last as long as other gums flavors though.

I love this gum. It has a strong cinnamon flavour which I like. However, it does fade quickly.

De then cinnamon gum I love the taste so intense so cinnamony!!!

Very intense taste
It does need work on to stay because it quickly fades
But doesn't freshen your mouth with a cinnamon taste

Easy to bite chew into the gum itself

This gum is amazing it tastes so much of cinnamon