I keep this in the fridge so it's nice and cool for the the mornings where I haven't had a lot of sleep. I wouldn't say this is a Holy Grail product but I do enjoy it and really my biggest problem w this product is the price, it is quite expensive as is most of this line. Dermaglow is a great line but it is on the very expensive side, but the products do work, so it makes shelling out that kind of cash a little easier!! Yes I would recommend this product to my friends in the future.