it was recommended to me by another friend. i try to be as chemical-free as possible, but when it comes to kids and bugs, it's a hard toss-up! Don't Bug Me is made by Dierbe, a local, Canadian company making vegan and organic soaps and skin care products. it smells great (neem oil infused with lemongrass, basil, citrus...) and it works! it might need to be reapplied more often than a conventional bugspray, but with its ingredients, i'm not concerned about the effects it will have on me or my family.