I got this body lotion in one of those gift packs that Shopper's has for $9.99. I've never used Dial products before. I love this lotion from the first time I used it. Intensely moisturizes skin with a non-greasy formula. Infused with vitamins, minerals and nutrients found in healthy skin, it helps to keep your skin looking and feeling healthier and more beautiful all day long. The smell of the shea butter is very nice and not over powering. It claims to provide moisture for 24 hours and I believe it does. I applied it in the evening and the next day I could still feel the softness on my skin, as if I had just applied it.