Never fresh

No matter how far away from the expiry date, this bread is always dried up and tasteless. I have purchased it several times hoping for a change but it's always the same.
Terrible bread.

Eh

I am not a huge fan of this bread, I think it is overrated to be honest. It is not as fresh and soft as other brands I have bought in the past, and does not toast very well. I find it to be dryer than other brands too. I do not know if it is the loaf that I bought, but I definitely prefer other brands over this. Will not be rebuying in the near future.