I'm a very big coffee drinker! At least 2 cups a day. This was great coffee. It was very rich and flavorful, but not bitter like some strong coffee's are. It's great that it's Fair Trade and it's important to buy coffee like this! Fair Trade coffee means that farmers in the southern and sometimes 3rd world countries are not being taken advantage of by huge company's. It ensures that they are getting paid a fair value for their coffee.