I bought this 24k Lifting cream in October on the Haute site for an affordable one time sale price of $39 which is an amazing price for this cream. I am finding in order to truly test any product you should be able to test it for a couple of weeks to see if it works. It takes a few days for your face to adapt to a new product. After my face had adapted to this new product it feels great. It has lifted and made my face feel and look firmer. It smells very fresh like lemon verbena. This cream feels thicker, smooth, non greasy and absorbs into my skin quickly. The packaging looks rich, having a gold lid and black jar with gold writing. There seems to be some gold flecks in there too. Oh, I use it on my chin and next area. No more sagging goose next. It is worth a try for that price. Would be afraid of the regular price, although it does a great job, there are other products that I am sure would do the same job as this wonderful cream.