I will definitely buy this product again..

Myself being an aging women and my hair appearing dull and lifeless. I purchased this product by Dove. I was very pleased with the overall results. I will buy this product again in the future.

Another great product by Dove.

My husband and I always look at Dove as our go to shampoo. Every now and again we use different shampoos, but Dove is the one we always come back to. We are also guilty of just using the same shampoo, usually him using mine. Anyways, we both really like this shampoo and it goes great with the conditioner too. It is a little pricier, but I caught it at a good price. I'd repurchase if it went on sale again.

would buy this again and recommend it

Ok I am a70 year old woman with aging hair. Due to all the colouring and perming, my hair has been damaged.
I have used this product for a while now and it has make a difference in my softness and strength.
I would recommend you purchase it

Not a bad product at all. Hair appeared healthier after use. The conditioner weighed my hair down a little so I used less. Very good value when on sale. Overall a pretty good product that I'd recommend.

I'm aging, my hair is changing. It was time to try something new, and by fluke I found this product on the shelf. After giving it a try, I found the frizz decresed and the new course hair type I had aged into, began to tame. A pleasant suprise!
The price point is ok- but I find DOVE often has coupons out there which certainly helps!

Well I just tried it today and I do like how it lathered up and gently cleaned my hair. My hair is also both permed and coloured, so this shampoo was also very good because it worked like a moisturizer for my hair instead of stripping it of the natural oils needed to keep my hair from feeling brittle. The only drawback is that it has a clinical smell to it, like a hospital shampoo. Probably not a bad thing if a person has sensitivities to scents, but I like at least a light scent personally.

Very easy to use and worked well on my hair. I loved the scent and it was not greesy or or hard to rinse off. Very reasonable price and eccessable in stores

my hair was dry and brittle, but after using this product, my hair felt softer. My hair was brighter. My hair feels so much healthier, and people are asking what I am using. love it.

My mother-in-law has been using this shampoo for a bit, and she has short thick curly hair.

She says that the flowery scent makes her feel pretty (but may be too much for scent sensitive people).

The shampoo itself suds up nicely, making her hair feel clean and manageable – and rinses out of her thick hair quite easily.

After conditioning and towel & blow drying, she has noticed that her hair has a little bit more life to it, and isn’t quite a dry and brittle as it tends to be (especially in the Winter season).

The price for the bottle size is a bit more than other Dove products in comparison, and more than comparable alternative products.

Overall, her hair looks more nourished and less frizzy than it used to since she started using it – so we give it two thumbs up!

If someone had told me I'd worry or even think about 'aging' hair I might have laughed or scoffed, but here I am, with aging hair and Dove gets that and are there to help. These products aren't really about turning back the clock, but instead making the best of the moment - loving that moment, thank you Dove but could you please toss us some sales and coupons (we are aging)!