J & J has such a huge marketing budget that you can't help but be sucked in. However, the first time I tried this non-soap product on my baby's sensitive skin, I was hooked. It was so gentle that I could wash her from head to toe and never had a problem with rashes, cradle cap or baby acne. I still use it to this day for her baths and she's a toddler.

Absolutely essential when babysitting for a kid who has sensitive skin and allergies, or if you have one yourself. I've seen first hand the horror of that poor little baby with itchy skin. So when this was suggested to my friend, we were both excited to try it out.

I really like the smell and since using this, little Claire hasn't had any more skin problems after bath time, which is such a relief. Give it a try and see if it works for your little one.

The product is good. Definitely as advertised. Gentle for babies and kids. I'm old school and love the Johnsons products which have served me well through four kids, so its hard to make a switch. There isn't anything particularly different about the Dove products to make me switch.

I used this product when My Grandson was a baby even when getting the shampoo in your eyes there's no sting like some of the other shampoos I also used it my self it smelled so great that I wanted to try it It leaves your skin feeling so soft with a great scent

Used this when my daughter was an infant, and still now, nearly 6 years later, we still use it ! My daughter loves the feel of it, and the scent. I love that it doesn't leave a residue on her skin, and that she doesn't break out in small bumps like she does when using other types of bodywash. I use it myself too, and I prefer it over the bathwashes available for adults.

I love this product for my kids. I use it still on my daughter and she is 4 years. Makes kids clean, does its job but feels like it isn't hard or unhealthy on my skin.

Un beau produit pour les bébés. Il sent bon et il est doux pour la peau. Un produit que je recommande a mes amies et mes enfants l'adores. Le parfum est agréable.

We use this for my son's baths. We love it, it lathers good, has a nice but not strong or perfumey scent, is very effective and is a good price. Overall very good.

I love to to use this wash as a facial wash for myself! I used this on my son when he was little but this is a great product as an adult facial cleanser. Gentle enough for sensitive skin but takes off the makeup.

Un produit gagnant qui frôle la perfection!
Doux, soyeux, qui ne laisse pas de pellicule grasse sur la peau de bébé et qui sent bon sans trop sentir fort. En plus d'avoir une pompe ce qui est rapide et nous permet de garder une main sur bébé en tout temps!