Only hair that's free from damage can be beautiful right from the start. That's why new Dove Therapy System contains a unique serum. It actively repairs damage strand by strand to bring out the beauty in your hair.Diagnosis: Dry, rough hair caused by daily wear and tear.Solution: Beautifully Clean Therapy 2 in1 Shampoo & Conditioner protects hair from daily wear and tear that may cause early signs of damage. It also cleans and conditions in one step while removing build-up that can weigh hair down.