The key to beautiful skin is Moisture. That is why Dove Beauty Moisture with 1/4 moiturizing cream was made to improve not jeapordize your skin's moisture level. Talk about a "first" in foaming facial cleansers. Why a first? Because it contains a unique combination of ultra mild cleansers and highly effective moisturizers. And the way it leaves your skin - so soft and smooth - will trigger a desire to use it daily. That's intentional.