I will continue to buy this product.

This product Is a great value and works well for my hair. Even my husband will use it, although his hair is not coloured. I have used Dove shampoo in a pinch to wash intimate clothing in the sink

Perfect colour protection!

This is an amazing shampoo for colour treated hair. I have blonde hair and this keeps my hair from turning brassy in between colours. It makes my hair so soft and shinny and also helps to keep the frizz down.

I adore this!

I love this product! I have such dry hair and needed this In my life! My hair looks 100x better! I have so much life back into my hair! The scent was very light and not over whelming.

Dove moisturizing shampoo

I bought this shampoo at my local shoppers drug mart, the first time I used it I felt an amazing difference in my hair. It was so light and smooth and felt so clean. I'd totally recommend it 100%. My hair type is straight/wavy and in between thick and thin.

I found it leaving my hair a little greasy, which may not be great if it was humid but was a life saver during the winter months. I also felt it took care of any dry brittle ends

I purchased this shampoo at Wal-Mart to try something new. Turns out, it is now my favourite shampoo! It smells amazing, and my coloured hair feels soft and silky after using the shampoo and conditioner as a duo. Would highly recommend!

I always buy the Costco size and myself and my husband both use it. I love the smell of it although it may be a bit overpowering to some, I love it. Also great value for the money.

I get my mid length hair foiled every 8 weeks so it is dry and damaged. I tried this moisturising colour shampoo and found it worked pretty good. It smells nice and foams up well. I follow the shampoo up with the moisturising colour therapy conditioner and it leaves my hair manageable and shiny. I would recommend this to anyone who processes their hair regularly!

My hair gets dry very easily and ruined from colouring and shampoos. I really enjoy this product. It smells great, doesn't dry my hair at all. I've been using it for a couple months and it keeps it fresh and my colour looking good.

I found some Dove shampoo on clearance at Walmart so I thought I would give it a shot. I already have naturally soft hair but after using this shampoo I could definitely tell the difference. My hair was extremely soft and conditioned after using this product. The next day I used another brand and I could feel the difference. Love Dove Shampoo