I always buy the Costco size and myself and my husband both use it. I love the smell of it although it may be a bit overpowering to some, I love it. Also great value for the money.

I get my mid length hair foiled every 8 weeks so it is dry and damaged. I tried this moisturising colour shampoo and found it worked pretty good. It smells nice and foams up well. I follow the shampoo up with the moisturising colour therapy conditioner and it leaves my hair manageable and shiny. I would recommend this to anyone who processes their hair regularly!

This Dove shampoo is a great smelling, softening and protecting shampoo that I highly recommend for people looking to drug stores to repair broken/colored hair at a realistic price as opposed to salon brands.

My hair gets dry very easily and ruined from colouring and shampoos. I really enjoy this product. It smells great, doesn't dry my hair at all. I've been using it for a couple months and it keeps it fresh and my colour looking good.

I found some Dove shampoo on clearance at Walmart so I thought I would give it a shot. I already have naturally soft hair but after using this shampoo I could definitely tell the difference. My hair was extremely soft and conditioned after using this product. The next day I used another brand and I could feel the difference. Love Dove Shampoo