I like this product specially when is on sale, price sometimes can be not worth it. but the quality is good! smells awesome as well.
the effectiveness is not as great as the other qualities

I love using this shampoo. Leaves your hair feeling soft, shiny and beautiful. I am not sure if it makes my colour last longer yet, I will keep using it in the meantime. I will definitely purchase this shampoo again!

I got this on sale, just to try it out after having my hair done. I'm not sure how well it keeps color, but it definitely made my hair ultra soft and shiny! My hair is very fine and brittle in the colder months so will be using it for those reasons the rest of winter!

I enjoyed this hair product quite a bit, worked great with my coloured curly hair! It also smelled amazing, great price as well. Have purchased this a few times and have had good results each time. Highly suggested!

I usually use salon brand shampoo, but ran out after store hours and purchased this at a local big-box store in a pinch. I love the scent, the lather, and naturally, the fact that it is significantly less than salon store prices.
I will definitely be using this shampoo in the future, for it's effectiveness, and for the savings!

I recently dyed my hair so was in need of a colour treated care shampoo, and I decided to try the Dove brand. I've tried Dove volume shampoo and conditioner with great results. I got to admit for the price, it's pretty good and affordable product. It left my hair smoother and shiny, which was good. However, my hair was still brittle prone when I brushed it and blow dried it. You can see the amount of frizz and dryness on my hair. Thus, the smooth and shiny effect didn't last long on my hair. It did not strip my new hair colour, which was great! Overall, this is a great product for an affordable cost, however there are better colour care shampoos out there that do a much better and of course, at a higher price.

I have tried other brands of Colour Care Shampoo's and this one is pretty good. Although I have found other brands to be a touch better, for the price, it's really not bad. It doesn't strip the colour out of your hair and after you brush it, it leaves your hair shiny and smooth. If you want an affordable Colour care shampoo this one is pretty good I'd say!

So I use this particular shampoo after just having my hair dyed in salon. I wasn't entirely impressed with how well and how vibrant my red highlights stayed. I found that my hair lightened quite a bit. I also found that my hair seemed to get greasy quickly.

I like this company Dove as it provides good shampoos and other hair care products on a budget. I like the dove is gentle on my head does not irriitate or cause any dryness or redness. When I do dye my hair especially the at home hair care products I like to use dove for colour care. I notice a lot of color stays longer on my hair than with any other rgular shampoo from dove The Dove color care provides that clean feeling on my hair while maintaining the color. I like the price cant go wrong, why pay salon price when you can get a good shampoo for color care on a budget.

Dove makes great quality products. My father has been using Dove bar soap for as long as I can remember, so it a no brainer that after coloring my hair a few times in the last 6 months I needed a color care shampoo that was guaranteed to work. I tried Dove Nutritive Solutions Color Care Shampoo and although it made my hair feel soft and took away the brittleness - it did not color protect my hair the way I thought it was going to. Its not a bad product at all but the promise of low sulfates did nothing to keep my color vibrant.