I find dove conditioner is the absolute worst big brand conditioner out there if you don't have thin hair. I have long, thick hair with semi damaged ends and I have to apply 3 HANDFULLS of this product to even sort of get it to make my hair soft where as many other conditioners can do make it softer with only about a half a handful. It's okay if you have thin hair and want a light weight conditioner but otherwise avoid this like the plaque!