This serum is far above so many others currently on the market. It left my very dry hair so soft, I couldn't stop touching it. Smells pretty wonderful also!

Like this product. Breaths life back into hair after heat damage. Makes it very shiny and soft. A little goes a long way so the price is reasonable. Would get it again

I received a sample size of Dove Advanced Hair Series Serum-in-Oil in the mail. I have thin, fine hair so normally I try to steer away from heavy serums and oils but this product has changed my mind! The directions recommend 3-4 drops in damp or dry hair. I only used 2 drops and my hair was not oily at all! The serum smells amazing and it is light weight and keeps my hair soft, shiny and static free.

Can't wait to find it in stores.

I have tried a few other brands, but I keep coming back to this one. Dove got it right (and with pricing too!)
I have fine hair, it doesn't weigh it down and helps keep it shiny. I color a lot (every 3 weeks) most people are surprised how nice my hair is considering what I do to it (dark to light and vice versa).

I sincerely don't think you would be disappointed in the Regenerative Nourishment Serum-In-Oil product.

I was able to try a sample of this product, and I love it. my hair smell good, no feel greasy. good for damaged, over-processed hair, making it smoother and stronger against breakage. good too for blow dry. I'm not sure if I would purchase unless it goes on sale though and have not petrolatum or mineral oil in ingredients.

I love the Dove Regenerative Serum-In-Oil. I use it twice a week. I blow dry and straighten my hair daily, so intends to dry out a lot. Dove Serum-In-Oil helps replenish the look and feel of my hair.
I recommend this product to every one who will listen to me. Two Thumbs up.

This is the hair serum to get if you have damaged, dry and frizzy hair. It controls the fly aways beautifully. I would definitely recommend this product

I have straw hair and this made my hair nice and soft not to say the nice shine.This was easy to use,nice easy pump,didn't leave hair greasy.Just wish the size of the bottle would be larger.

This is one of the best products I have come across for my damaged color treated hair. Smells great and keeps my hair silky and shiny with out feeling greasy or oily

I like it. Makes my hair smell wonderful. This product doesn't leave a greasy feel to your hair. I am definitely planning to buy this product myself in the bear future.