My sister recommended Dove's Regenerative Serum-Oil - I was reluctant to try it because I am was using another serum, but she bought 3 of these and couldn't stop talking about the way it makes her hair feel - so I decided to try it. Best decision ever, as I like this one way better. It is very light weight and does not weigh down your hair making it dull or flat. My hair gets oily very quickly – and since I have used this serum I have noticed that the oiliness has decreased significantly (I’m not sure if this is the intention of the product). The smell is also great! I absolutely love it! I will definitely continue to purchase.

I tried Regenerative Nourishment Serum-in-Oil when I found my hair dry and brittle after swimming and of course my over processing my hair. From the first application I noticed a difference. I have now been using it a month and I have been pleased with the results.

Smells great, light weight. Is absorbed into the hair quickly. I use it on wet and dry hair. Reasonably priced
I purchased this product for the first time in the UK when I was desperate for a serum for my hair. Really like it

I am using this product since 2-3 months. My hairs were frizzy and no shining was left. But now I don't have to worry about that. Thank you dove.

smelllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllls greeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeat

i Have extreamely curly hair and this product does miracles on it . it is more manageble and very soft!! The smell is so mild and delightfull. My teenage daughter also has curly hair but not as curly as mine and she loves the way her looks and feels. thanks from the curly haired girls : )

I love this product because it goes on and spreads very easily. You don't need to use very much. It doesn't feel greasy like a lot of comparable products and it makes my hair so soft!

Dove's Regenerative Nourishment Serum-In-Oil was amazing! My hair is really thick and this product didn't make it feel or look greasy afterwards, it was really shiny and smooth. I loved it! Absolutely beautiful! :) I got so many compliments, and it smells fantastic too :) I would definitely buy this again and have already recommended it, not that I needed to because the ladies had already asked me what product I had used before I could suggest it to them!

A lifesaver! I colour my hair, so it goes through some torture. This really helps it chill out! I use it nearly every day and my hair feels so soft! Try it, you'll love it!

This serum is great for my hair! It keeps it super shiny and soft without the greasy feel. It keeps my hair healthy from all the hot tools I use on my hair also. It smells great too. Overall great product and very affordable.